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Nor1 Brings Advanced Machine Learning Upsell Technology to ITB Berlin 2020
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Nor1 Brings Advanced Machine Learning Upsell Technology to ITB Berlin 2020

Nor1 to showcase the hospitality industry’s only full life-cycle merchandising platform March 4th to 8th Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology will exhibit at ITB Berlin – The World’s Leading Travel Trade Show®. This year’s mega-event takes place at Messe Berlin, Germany from March 4th to 8th, 2020. Nor1 will...

Nor1 Welcomes New Sales Executive to Support Growing Demand in the APAC Region
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Nor1 Welcomes New Sales Executive to Support Growing Demand in the APAC Region

Jacky Sze joins Nor1 Singapore office as company enters the next phase of its expansion in Asia-Pacific (APAC) Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announced the appointment of Jacky Sze to Sales Manager, Asia Pacific. Based in Singapore, he will be responsible for business development initiatives in the region,...

Award-Winning Barceló Hotel Group Selects Nor1 World-Class AI Platform to Drive Growth and Guest Experience
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Award-Winning Barceló Hotel Group Selects Nor1 World-Class AI Platform to Drive Growth and Guest Experience

New partnership with all four of Barceló’s brands to expand Nor1’s footprint in the Spanish and Latin American markets Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, is proud to announce that they signed the Barceló Hotel Group, the hotel division of the Barceló Group, to their growing list of prestigious clients....

Raul Gomez Appointed to Director of Sales, Americas to Support Nor1 in LATAM Market
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Raul Gomez Appointed to Director of Sales, Americas to Support Nor1 in LATAM Market

Nor1 expands team to meet the growing demand for advanced upselling platform in Latin America Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announced the appointment of Raul Gomez to Director of Sales, Americas. In this position, Raul will be responsible for driving revenue through sales and promotional activities, while focusing...

Platform-Thinking: A Powerful Approach to Upselling
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Platform-Thinking: A Powerful Approach to Upselling

Platform thinking has fundamentally changed consumer experience across every industry. According to Vox, Uber conducted research in global markets to measure how long consumers were willing to wait for a ride. Over twelve months, consumer patience with waiting decreased by 30%. Uber, a platform company, requires a complex data set “interwoven” with an AI algorithm...

Nor1 and Infor Implement Real-Time, Two-Way Integration at Highgate Hotels
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Nor1 and Infor Implement Real-Time, Two-Way Integration at Highgate Hotels

Two Respected Hospitality Technology Companies Work Together to Provide Value to Highgate and its Guests Nor1, a global leader in hospitality upgrade, upsell, and merchandising technology, and Infor, a global leader in business cloud software specialized by industry, today announced a successful deployment with Highgate Hotels. The project encompassed a real-time, two-way integration between Infor...

Why Traditional Hotel Front Desk Upsell Is Not Enough
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Why Traditional Hotel Front Desk Upsell Is Not Enough

Unlike many tech companies, Drift, a conversational marketing platform, and Wistia, a video marketing company, are best known for their outstanding customer service. While many people still imagine tech companies as silent rooms full of introverted engineers (except those of us in tech, who know better), tech companies that rely on the ideal combination of...

Why Machine Learning is Critical to Effective Upselling
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Why Machine Learning is Critical to Effective Upselling

Upselling has traditionally been a guessing game. Trial and error. In fact, an article from not all that long ago suggested that the front desk should “gauge the needs of callers and walk-ins” then offer relevant upselling opportunities. In effect, asking the front desk to do something they aren’t really meant to do nor have...