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Nor1 Expands Presence in Middle East, Welcomes Hasan Barakat as Regional Director, Business Development, Middle East
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Nor1 Expands Presence in Middle East, Welcomes Hasan Barakat as Regional Director, Business Development, Middle East

Nor1, the industry’s most profitable upsell platform, and the global leader in hospitality upgrade, upsell, and merchandising technology is pleased to announce and welcome Hasan Barakat as Regional Director, Business Development.  Mr. Barakat, based in Nor1’s Dubai office, will be responsible for expanding and strengthening Nor1’s relationships with industry partners throughout the Middle East and...

Nor1 Launches Revolutionary Front Desk Insights Decision Platform
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Nor1 Launches Revolutionary Front Desk Insights Decision Platform

The hospitality industry’s most profitable upsell platform introduces Insights to address guest demand efficiently and enhance performance at the front desk Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announced the release of Insights Decision Platform, powerful technology for hotel managers to help them better understand guest demand at the front...

Why Machine Learning Works for the Hotel Industry
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Why Machine Learning Works for the Hotel Industry

Amazon frequently receives credit for successfully employing machine learning to engage consumers and drive sales with its well-known recommendation engine, which generates 35% of the company’s revenue, according to McKinsey. However, competitor Walmart has a surprising amount of machine learning activity going on behind the scenes. For instance, Walmart created a facial recognition system that...

Kevin Lockert appointed Senior Vice President, Business Development of Nor1
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Kevin Lockert appointed Senior Vice President, Business Development of Nor1

Hospitality industry’s leading upsell technology company expands the executive team to support the growing global demand for Nor1’s artificial intelligence-based solutions Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology today announced the appointment of Kevin Lockert to Senior Vice President of Business Development to their executive team. In this role, Kevin will...

Upselling Across the Guest Journey
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Upselling Across the Guest Journey

Why hotels must think further along the pathway and use past behavior to influence offerings and merchandising Sheena Iyengar of Columbia University famously sold jam on a street corner to test the concept that consumers can have too many choices. She observed that when she offered two dozen different flavor options, consumers purchased fewer. But...

Nor1 to Debut a New Generation (NG) of eStandby® at ITB Berlin
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Nor1 to Debut a New Generation (NG) of eStandby® at ITB Berlin

The global leader in hotel upsell technology to showcase a game-changing evolution to its flagship eStandby® product at the World’s Leading Travel Trade Show®.  Attendees at this year’s ITB Berlin will be introduced to the latest cutting-edge innovations from Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology. The company will unveil eStandby®...

How Hoteliers Can Optimize the Check-in Process
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How Hoteliers Can Optimize the Check-in Process

Sometimes hoteliers or, more often, their front-desk staff considers the act of upselling at check-in to be overstepping, pushy even. However, when done right, upselling at check-in actually better serves the guest and generates revenue. Take, for instance, a beautiful mid-century lodge in Colorado. The historic property was purchased recently, and the room quality is...