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Raul Gomez Appointed to Director of Sales, Americas to Support Nor1 in LATAM Market
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Raul Gomez Appointed to Director of Sales, Americas to Support Nor1 in LATAM Market

Nor1 expands team to meet the growing demand for advanced upselling platform in Latin America Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announced the appointment of Raul Gomez to Director of Sales, Americas. In this position, Raul will be responsible for driving revenue through sales and promotional activities, while focusing...

Platform-Thinking: A Powerful Approach to Upselling
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Platform-Thinking: A Powerful Approach to Upselling

Platform thinking has fundamentally changed consumer experience across every industry. According to Vox, Uber conducted research in global markets to measure how long consumers were willing to wait for a ride. Over twelve months, consumer patience with waiting decreased by 30%. Uber, a platform company, requires a complex data set “interwoven” with an AI algorithm...

Nor1 and Infor Implement Real-Time, Two-Way Integration at Highgate Hotels
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Nor1 and Infor Implement Real-Time, Two-Way Integration at Highgate Hotels

Two Respected Hospitality Technology Companies Work Together to Provide Value to Highgate and its Guests Nor1, a global leader in hospitality upgrade, upsell, and merchandising technology, and Infor, a global leader in business cloud software specialized by industry, today announced a successful deployment with Highgate Hotels. The project encompassed a real-time, two-way integration between Infor...

Why Traditional Hotel Front Desk Upsell Is Not Enough
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Why Traditional Hotel Front Desk Upsell Is Not Enough

Unlike many tech companies, Drift, a conversational marketing platform, and Wistia, a video marketing company, are best known for their outstanding customer service. While many people still imagine tech companies as silent rooms full of introverted engineers (except those of us in tech, who know better), tech companies that rely on the ideal combination of...

Why Machine Learning is Critical to Effective Upselling
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Why Machine Learning is Critical to Effective Upselling

Upselling has traditionally been a guessing game. Trial and error. In fact, an article from not all that long ago suggested that the front desk should “gauge the needs of callers and walk-ins” then offer relevant upselling opportunities. In effect, asking the front desk to do something they aren’t really meant to do nor have...

Nor1 Expands Presence in Europe, Appoints David Guilfoyle CRME, Head of Sales
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Nor1 Expands Presence in Europe, Appoints David Guilfoyle CRME, Head of Sales

Hospitality industry’s leading upsell technology company expands business development to support the growing demand from Europe for Nor1’s artificial intelligence-based solutions Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology today announced the appointment of David Guilfoyle, Head of Sales for Europe. In this role, David will be responsible for expanding Nor1’s reach...

Nor1 Joins HEDNA to Help Shape the Future of Attribute-Based Pricing
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Nor1 Joins HEDNA to Help Shape the Future of Attribute-Based Pricing

The hospitality industry’s most profitable upsell platform brings its 15 years of innovation and expertise to the workgroup focusing on Attribute-Based Pricing Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology today announced the company has joined the Hotel Electronic Distribution Network Association (HEDNA). Nor1 will be focused on supporting and advancing the...

How To Think About Upselling: Guest Engagement, Intelligence, and ROI
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How To Think About Upselling: Guest Engagement, Intelligence, and ROI

If there’s one area where hotels are saturated with choice and saddled with decisions, it is in hotel technology. In-room-, wearable-, mobile-, legacy-, cloud-, admin-, PMS-, CRM-, app-, voice-technology. Within each category, a growing number of options leaves many hotel executives spending more and more time trying to find solutions that will generate revenue and...

Nor1’s PRiME Decision Platform with Real-Time Merchandising Banners Driving Double-Digit Conversion Rate For Hotels
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Nor1’s PRiME Decision Platform with Real-Time Merchandising Banners Driving Double-Digit Conversion Rate For Hotels

Data-driven merchandising banners reflect true inventory through integration and trigger guests to respond to highly relevant and timely offers Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announces the launch of game-changing merchandising features to their flagship product, eStandby®. These inventory-based guest communications trigger bookings and upsell, and have driven conversion...