Tag: Jason G. Bryant

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How To Think About Upselling: Guest Engagement, Intelligence, and ROI
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How To Think About Upselling: Guest Engagement, Intelligence, and ROI

If there’s one area where hotels are saturated with choice and saddled with decisions, it is in hotel technology. In-room-, wearable-, mobile-, legacy-, cloud-, admin-, PMS-, CRM-, app-, voice-technology. Within each category, a growing number of options leaves many hotel executives spending more and more time trying to find solutions that will generate revenue and...

Nor1’s PRiME Decision Platform with Real-Time Merchandising Banners Driving Double-Digit Conversion Rate For Hotels
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Nor1’s PRiME Decision Platform with Real-Time Merchandising Banners Driving Double-Digit Conversion Rate For Hotels

Data-driven merchandising banners reflect true inventory through integration and trigger guests to respond to highly relevant and timely offers Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announces the launch of game-changing merchandising features to their flagship product, eStandby®. These inventory-based guest communications trigger bookings and upsell, and have driven conversion...

Nor1 Selects Puzzle Partner as Strategic Content Partner and PR Agency of Record
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Nor1 Selects Puzzle Partner as Strategic Content Partner and PR Agency of Record

B2B technology marketing agency to showcase Nor1 brand story and increase awareness of one of the industry’s most innovative technology companies Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology is proud to announce that they have selected Puzzle Partner, the most trusted B2B travel and hospitality technology marketing agency as their strategic...

Machine Learning Myths Busted: How Understanding Machine Learning Will Give Your Hotel A Competitive Advantage
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Machine Learning Myths Busted: How Understanding Machine Learning Will Give Your Hotel A Competitive Advantage

In the competitive race for guests, Airbnb fares better every year. As of April 2019, Airbnb had demonstrated a 45% increase in bookings year over year and a 62.5% increase in arrivals (iPropertyManagement). This success is due mainly to the company’s use of machine learning (ML) technology to optimize their search and booking process. Airbnb...

Nor1 Expands Presence in Middle East, Welcomes Hasan Barakat as Regional Director, Business Development, Middle East
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Nor1 Expands Presence in Middle East, Welcomes Hasan Barakat as Regional Director, Business Development, Middle East

Nor1, the industry’s most profitable upsell platform, and the global leader in hospitality upgrade, upsell, and merchandising technology is pleased to announce and welcome Hasan Barakat as Regional Director, Business Development.  Mr. Barakat, based in Nor1’s Dubai office, will be responsible for expanding and strengthening Nor1’s relationships with industry partners throughout the Middle East and...

Nor1 Launches Revolutionary Front Desk Insights Decision Platform
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Nor1 Launches Revolutionary Front Desk Insights Decision Platform

The hospitality industry’s most profitable upsell platform introduces Insights to address guest demand efficiently and enhance performance at the front desk Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology, today announced the release of Insights Decision Platform, powerful technology for hotel managers to help them better understand guest demand at the front...

Why Machine Learning Works for the Hotel Industry
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Why Machine Learning Works for the Hotel Industry

Amazon frequently receives credit for successfully employing machine learning to engage consumers and drive sales with its well-known recommendation engine, which generates 35% of the company’s revenue, according to McKinsey. However, competitor Walmart has a surprising amount of machine learning activity going on behind the scenes. For instance, Walmart created a facial recognition system that...

Upselling Across the Guest Journey
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Upselling Across the Guest Journey

Why hotels must think further along the pathway and use past behavior to influence offerings and merchandising Sheena Iyengar of Columbia University famously sold jam on a street corner to test the concept that consumers can have too many choices. She observed that when she offered two dozen different flavor options, consumers purchased fewer. But...