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IDS Next Extends Agreement with Puzzle Partner for Exclusive Agency of Record Representation
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IDS Next Extends Agreement with Puzzle Partner for Exclusive Agency of Record Representation

B2B hospitality and travel technology marketing agency will continue to promote IDS Next’s story and increase global market share Puzzle Partner, the most trusted B2B travel and hospitality technology marketing firm announced today that it will continue as Agency of Record for IDS Next. As part of the renewal agreement, Puzzle Partner will drive growth...

Why Machine Learning is Critical to Effective Upselling
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Why Machine Learning is Critical to Effective Upselling

Upselling has traditionally been a guessing game. Trial and error. In fact, an article from not all that long ago suggested that the front desk should “gauge the needs of callers and walk-ins” then offer relevant upselling opportunities. In effect, asking the front desk to do something they aren’t really meant to do nor have...

NextPax Travel Technology Selects Puzzle Partner as Agency of Record to Expand Global Presence
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NextPax Travel Technology Selects Puzzle Partner as Agency of Record to Expand Global Presence

Puzzle Partner to spearhead North American marketing initiatives for Europe’s foremost vacation rental and hotel channel manager NextPax, the most advanced channel management technology provider for hotels, resorts and vacation rentals worldwide has named Puzzle Partner as their PR Agency of Record (AOR). Puzzle Partner will be responsible for strategic content and public relations initiatives...

IDS Next Redefines the Hotel Property Management System with Upgrades to FX1
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IDS Next Redefines the Hotel Property Management System with Upgrades to FX1

FX1 goes beyond PMS to deliver industry’s most guest-centric all in one mobile-first system for hoteliers of all sizes and complexities to maximize efficiency and elevate service IDS Next, a leading global provider of next-generation technology solutions for the hotel industry, today announced enhancements to the FX1 platform including an Arabic-language version, and new modules...

Nor1 Expands Presence in Europe, Appoints David Guilfoyle CRME, Head of Sales
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Nor1 Expands Presence in Europe, Appoints David Guilfoyle CRME, Head of Sales

Hospitality industry’s leading upsell technology company expands business development to support the growing demand from Europe for Nor1’s artificial intelligence-based solutions Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology today announced the appointment of David Guilfoyle, Head of Sales for Europe. In this role, David will be responsible for expanding Nor1’s reach...

Bracing for the Boom: Are Hoteliers Missing Out on the Most Profitable Guests?
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Bracing for the Boom: Are Hoteliers Missing Out on the Most Profitable Guests?

Over the past few years, millennials (individuals born between 1982 and 2000) have received special attention, as leaders across industries speak to their growing presence, impressive buying power, and unique buying behaviors. However, while millennials may be the future, the decision to turn our sights away from the baby boom generation would be irrevocably ill-advised....

Revenue Management to Revenue Strategy: The Changing Role of RM in Hotels
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Revenue Management to Revenue Strategy: The Changing Role of RM in Hotels

With U.S. hotel occupancy levels registering record-breaking performance,1 hoteliers must get creative when it comes forging a path toward higher rates and greater profits. And they increasingly look to their revenue managers to chart the course. As a result, we’re seeing a transformation of the revenue management (RM) role – from revenue manager to revenue...

The Difference Between Loyalty Programs and Loyalty to a Brand
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The Difference Between Loyalty Programs and Loyalty to a Brand

Loyalty is earned, and certainly not given, and there is a definite difference between loyalty programs and a guest’s loyalty to a brand. Hotel loyalty programs might seem ubiquitous today, but nearly 60% of guests still don’t belong to one. During the 2019 Skift Tech Forum, industry experts agreed that today’s travelers seek more than just opportunities...