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If Your Hotel Tech Doesn’t Boost Loyalty, There’s Trouble Ahead
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If Your Hotel Tech Doesn’t Boost Loyalty, There’s Trouble Ahead

Nearly forty years. That’s how long guests have been accruing points, statuses, and upgrades with hotel loyalty programs. The hotel programs spun off of the airline programs (the first was AA Advantage in 1981), which were the marketing brainchild of airlines in a post-deregulation world. For the most part, hotel loyalty programs still work the...

How Hotels Can Bring Their Operations A-Game With Mobile
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How Hotels Can Bring Their Operations A-Game With Mobile

The human nervous system controls everything our bodies do and the way we experience the world around us. There’s the brain—the central operations. Separate from the brain, the spinal cord is the messaging system that allows your brain to communicate with your body. Then there are, of course, nerve cells everywhere that take those messages...

Mobile is the Most Important Part of Your Hotel’s Guest Engagement Strategy –  Here’s Why
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Mobile is the Most Important Part of Your Hotel’s Guest Engagement Strategy – Here’s Why

In 2018, fashion retailers saw mobile purchases surge ahead of desktop signifying what will likely be a trend across industries (SalesCycle). Fifty-one (51%) percent of online fashion purchases were placed via mobile device, while desktop saw only 42.9%. In terms of demographics, a remarkable 75% of shoppers aged 18-34 bought clothes on smartphones compared with...

Why Empowering Guests Should Be Every Hoteliers Top Priority
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Why Empowering Guests Should Be Every Hoteliers Top Priority

After using AI to analyze travel reviews, the Beverly Hills Hotel in Los Angeles discovered guests want to customize their breakfast, so they did away with the breakfast menu altogether and, now, allow guests to order precisely what they want every morning. Giving the customer more input and capabilities like the Beverly Hills Hotel is...

How Hotels Can Embrace the Experience Economy
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How Hotels Can Embrace the Experience Economy

Atif Rafiq begins his tenure at MGM Resorts this month. A departure for a casino hotel operation that would typically hire from within the industry, Rafiq’s background isn’t in hotels at all. Instead, his most recent position as chief digital officer and global chief innovation officer at Volvo Cars signifies a shift in the way MGM...

Runtriz and LugLess Team Up to Eliminate Baggage Burden for Hotel Guests
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Runtriz and LugLess Team Up to Eliminate Baggage Burden for Hotel Guests

Partnership gives guests an easy, affordable luggage shipping solution to and from their hotel Runtriz, the leading digital and guest engagement provider for hotels, and LugLess, the first cost-competitive alternative to checking bags, have partnered to enable hotel guests to ship their luggage directly to and from their hotel. The program will allow travelers to...

Two-Way Chat, A Game Changer for Guests—and Revenue
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Two-Way Chat, A Game Changer for Guests—and Revenue

Consider most companies that are known widely for excellent customer service—think Zappos and Amazon—and you’ll find two-way chat at the core of their customer service strategy. Customer service star and carmaker, Lexus, uses live video chat to help its clients customize cars entirely online as well as schedule test drives. Apple, on the other hand,...

Guest Experience vs. Guest Engagement: Which Matters Most?
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Guest Experience vs. Guest Engagement: Which Matters Most?

Imagine this: You begin planning a trip to New Mexico. You ask a friend who lives there where to stay in Santa Fe. The same day you notice on Facebook that another friend happens to be in Santa Fe right now and has tagged the beautiful hotel where she’s staying. You have two recommendations now...

Runtriz Pay Brings Caesars’ Guests Fast, Secure and Simple Payment So They Can Stay in the Game
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Runtriz Pay Brings Caesars’ Guests Fast, Secure and Simple Payment So They Can Stay in the Game

Caesars Entertainment expands partnership with Runtriz to maximize F&B revenue, drive efficiency, and optimize guest experience with the convenience of Runtriz Pay Continuing to distance themselves from the competition, Caesars Entertainment (NASDAQ: CZR) properties in Las Vegas have expanded their partnership with Runtriz™ to launch Runtriz Pay, an innovative new payment service for guests. The...