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Current Hotel CRMs May Be Doing More Harm Than Good
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Current Hotel CRMs May Be Doing More Harm Than Good

CRM software boasts so much potential, but is that potential being maximized? By Terri Miller, CEO, Concilio Labs Hotels worldwide are looking for technological advances to thrive in this competitive environment. As a result, many are turning to CRM systems to gain an advantage. Hotels are pouring millions of dollars into driving loyalty through guest...