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What Does the Expectation Economy Mean for Hoteliers in 2020 and Beyond?
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What Does the Expectation Economy Mean for Hoteliers in 2020 and Beyond?

Within the hospitality industry, we are frequently introduced to new, wide-spread economic trends. First, it was the “Mobile Era,” then we got to know the “Age of the Consumer” and the “Experience Economy,” and now, the term on everyone’s mind? The “Expectation Economy.” As we open our doors and usher in the savvy and informed...

Hotel Guests Are Becoming “Data Nodes”
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Hotel Guests Are Becoming “Data Nodes”

Almost daily, employees enthusiastically circle a web address at the bottom of our receipt for us to complete a customer service survey, promising a chance to win a trip for two to some far-away beach, or maybe a shopping spree. Quite frankly, the prompt is so familiar most of us have grown accustomed to tuning...

IDS Next Extends Agreement with Puzzle Partner for Exclusive Agency of Record Representation
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IDS Next Extends Agreement with Puzzle Partner for Exclusive Agency of Record Representation

B2B hospitality and travel technology marketing agency will continue to promote IDS Next’s story and increase global market share Puzzle Partner, the most trusted B2B travel and hospitality technology marketing firm announced today that it will continue as Agency of Record for IDS Next. As part of the renewal agreement, Puzzle Partner will drive growth...

Don’t Skip Out on Skip-Gen Travel
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Don’t Skip Out on Skip-Gen Travel

There’s a popular saying that reads, “Identity influences behavior.” This proves to be an especially important understanding of hospitality. As industry leaders work to identify (and cater to) the entirety of the guest journey, from pre-stay to post-stay, we are constantly faced with the question like: What do guests want most, and why? What is...

NextPax Travel Technology Selects Puzzle Partner as Agency of Record to Expand Global Presence
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NextPax Travel Technology Selects Puzzle Partner as Agency of Record to Expand Global Presence

Puzzle Partner to spearhead North American marketing initiatives for Europe’s foremost vacation rental and hotel channel manager NextPax, the most advanced channel management technology provider for hotels, resorts and vacation rentals worldwide has named Puzzle Partner as their PR Agency of Record (AOR). Puzzle Partner will be responsible for strategic content and public relations initiatives...

How the Rise in Multigenerational Travel is Changing the Hotel and Travel Industry
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How the Rise in Multigenerational Travel is Changing the Hotel and Travel Industry

In almost any industry, the success of a brand can be tied back to its ability to understand and pro-actively appeal to consumer buying behaviors. Anticipating that behavior often requires an in-depth dive into consumer preferences, and an on-going understanding of how those preferences and expectations vary across groups, scenarios, and other key differentiators. Travel...

9 Travel Trends and Habits of Baby Boomers
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9 Travel Trends and Habits of Baby Boomers

Anyone who has watched Dirty Dancing remembers the iconic line, “Nobody puts Baby in the corner.” Well, hoteliers, what about baby boomers? Over the last few years, millennials have captured a great deal of attention across industries, with hospitality being no exception. Their unique travel behaviors and impressive buying power have generated sizeable interest from...

Bracing for the Boom: Are Hoteliers Missing Out on the Most Profitable Guests?
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Bracing for the Boom: Are Hoteliers Missing Out on the Most Profitable Guests?

Over the past few years, millennials (individuals born between 1982 and 2000) have received special attention, as leaders across industries speak to their growing presence, impressive buying power, and unique buying behaviors. However, while millennials may be the future, the decision to turn our sights away from the baby boom generation would be irrevocably ill-advised....

The Difference Between Loyalty Programs and Loyalty to a Brand
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The Difference Between Loyalty Programs and Loyalty to a Brand

Loyalty is earned, and certainly not given, and there is a definite difference between loyalty programs and a guest’s loyalty to a brand. Hotel loyalty programs might seem ubiquitous today, but nearly 60% of guests still don’t belong to one. During the 2019 Skift Tech Forum, industry experts agreed that today’s travelers seek more than just opportunities...

Nor1 Selects Puzzle Partner as Strategic Content Partner and PR Agency of Record
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Nor1 Selects Puzzle Partner as Strategic Content Partner and PR Agency of Record

B2B technology marketing agency to showcase Nor1 brand story and increase awareness of one of the industry’s most innovative technology companies Nor1, the global leader in hospitality upgrade, upsell, and merchandising technology is proud to announce that they have selected Puzzle Partner, the most trusted B2B travel and hospitality technology marketing agency as their strategic...