What’s Wrong at Tripadvisor?

Home Hotel & Lodging What’s Wrong at Tripadvisor?
What’s Wrong at Tripadvisor?

Tripadvisor recently laid off well over 200 employees to reboot its once-market-darling Experiences business as part of a wider reorganization. The company’s share price has basically been in free fall since the summer of 2014 when it reached $110 per share.

With coronavirus taking a toll in recent days, Tripadvisor’s stock was trading at lower than $29 per share in the past few days.

It all underscores the travails of this once-dominant travel giant. How it got to where it is today reveals missteps, a changing competitive environment, and a corporate structure that left little accountability.