SAN JUAN CAPISTRANO, CALIF.—Soul Community Planet (SCP) announced a new program—“One Tree: One Forest”—with the goal of making a meaningfully positive difference in the world one small step at a time. Through the program, Soul Community Planet will help to reforest unnaturally deforested areas around the world by donating the estimated cost to plant a tree to the One Tree Planted organization every time a guest stays overnight in one of its SCP Hotels.
“SCP is founded on three core values: personal wellness (Soul), social good (Community) and sustainable practices (Planet). We chose to name this new program ‘One Tree: One Forest’ because it illustrates the fact that just one small act of kindness when repeated many times across a powerful community can ultimately have a profoundly positive effect on the world around us. To this point, we aim to plant upwards of 100,000 trees in the first year of our One Tree: One Forest program alone,” said Soul Community Planet Co-Founder and CEO Ken Cruse. “If we start by planting just one tree, together we can establish a new forest.”
Soul Community Planet was born out of a vision to provide holistic hospitality experiences for individuals desiring to make positive choices for themselves, their communities and the planet. The first SCP venue—the SCP Colorado Springs—opened in 2018. Its second venue, the SCP Redmond, Ore., began a phased opening this summer with the debut of The Rooftop. The full SCP Redmond Hotel, along with SCP Redmond Commons, will open this fall. The company’s third venu—the SCP Inn Depoe Bay, Ore., is slated to open late in 2019.
All SCP venues have been renovated using sustainable and regionally-sourced materials, and all employ energy-saving, water-efficient and waste-reducing programs. In early 2019, SCP launched its empowering Fair Trade Pricing program, through which guests themselves determine the price they pay based on their satisfaction with their SCP experience.
In addition to its new One Tree: One Forest program, Soul Community Planet is committed to donating 5 percent of its profits to charities that support causes consistent with its core values.