SAN FRANCISCO September xx, 2019 – Revinate, the software as a service (SaaS) company that helps hoteliers make the most of every guest, today released its Basics of Hotel Email Marketing. This powerful introduction to hotel email marketing gives digital marketers the building blocks they need to develop and implement a sustaining email strategy that can drive substantial ROI.
The guide, the first of its kind in the industry, covers topics such as segmentation, building guest lifecycle campaigns, automated campaigns, creating an email marketing calendar, email design, deliverability, measuring success and more. It helps hoteliers move from a ‘spray-and-pray’ approach to email to a personalized and highly targeted approach that makes the most of rich guest data.
According to Marc Heyneker, Co-Founder and CEO of Revinate, “This guide is a great resource for hoteliers looking to get more out of their email programs. Over the last few years, we have seen Revinate Marketing customers turn email into their biggest revenue-producing digital channel. This guide leverages their best practices and learnings to help other hoteliers not only experience better email performance but build stronger relationships with guests.”
Download The Basics of Hotel Email Marketing.
The Revinate guest data platform is built to help hotels know, earn, and delight valuable guests like never before. We make it easy to build richer, more personalized relationships with your guests. Revinate counts tens of thousands of the world’s leading hotels as customers and has won numerous awards for its Software-as-a-Service solutions, including 2019’s Top Rated Email Marketing and CRM Product by Hotel Tech Report. We make technology work for your hotel, so you can make the most of every guest.
For more information, visit www.revinate.com.