Interstate Breaks Out of the Bun with New Beyond Burger Promotion

Home Trends Interstate Breaks Out of the Bun with New Beyond Burger Promotion
Interstate Breaks Out of the Bun with New Beyond Burger Promotion

ARLINGTON, VA.—As consumers are increasingly changing their diets to plant-based foods, Interstate Hotels & Resorts—a global leader in third-party hotel and resort management—is going beyond traditional menus at the company’s hotels and restaurants this summer through a partnership with Beyond Meat and their famous Beyond Burger.

From July 15 to October 31, 2019, Interstate’s restaurant and banquet menus will feature recipes using the Beyond Burger, a plant-based take on the perfect summer meal. With a mission to create the Future of Protein, Beyond has designed a revolutionary plant-based burger to have the meaty taste, texture and versatility consumers love about ground beef, but with the added health and sustainability benefits of plant-based meat.

With 7.3 million people in the United States alone following a vegetarian-based diet, of which 1 million are vegan, Interstate wanted to reach all guests with menu options that appeal to vegetarians and vegans, as well as meat-eaters by offering more impressive plant-forward entrees that still deliver all the flavor, aroma and beefiness of traditional burgers.

“With the growing popularity of plant-based diets, we set out to find a plant-based burger that people who enjoy meat would love,” said Interstate Hotels & Resorts’ SVP of Food and Beverage, Fernando Salazar. “We found that the Beyond Burger is just that—a product that lets our guests substitute ground beef burgers for plant-based Beyond Burgers, without sacrificing flavor or taste.”

Interstate’s hotels and resorts in the United States will carry the 100 percent plant-based Beyond Burger which contains no GMOs, soy or gluten across lunch, dinner and catering menus, with their own take on recipes using the plant-based meat. Just as no two restaurant menus are alike, no two Beyond menu items will be alike across the high-end portfolio. From enchiladas to meatballs and truffle mac and cheeseburgers, there are no boundaries when it comes to this plant-based addition.