Barry Sternlicht Launches Newest Brand Venture, Treehouse Hotels

Home Trends Barry Sternlicht Launches Newest Brand Venture, Treehouse Hotels
Barry Sternlicht Launches Newest Brand Venture, Treehouse Hotels

NEW YORK—Hotel visionary Barry Sternlicht, original founder of W Hotels, and Chairman and CEO of Starwood Capital Group, a global private investment firm, has once again worked his magic to re-invent the hotel experience.

Sternlicht has already received an abundance of accolades for his nature-inspired 1 Hotel and Baccarat hotel brands, each prominently featured in Conde Nast Traveler’s 2018 Readers’ Choice Awards. 1 Hotel South Beach, 1 Hotel Brooklyn Bridge, 1 Hotel Central Park and Baccarat New York are all rated among the top 10 hotels in Miami and New York City, respectively, in the short time since their debut.

Sternlicht has announced his newest brand venture, Treehouse Hotels, which he describes as “the little brother of the 1.” A subsidiary of Starwood Capital Group will manage the hotels for the new brand on behalf of Starwood Capital Group.

Treehouse Hotels are about freedom. The wondrous feeling we each had as kids climbing into a treehouse and making our own “clubhouse” rules. It’s about friendship, community and shared secrets. Inspiring, boho and nostalgic, guests will find surprisingly intimate spaces, simple toys, books, nooks, games…and a bit of magic.

Treehouse Will Embrace Sustainable Protocols

Like all hotels in Sternlicht’s portfolio, Treehouse will embrace sustainable protocols. “It’s all about getting back in touch with ourselves, with each other and remembering all the simple things that used to make us smile, giggle and embrace,” Sternlicht said.

Treehouse London will be the first of the brand’s portfolio to open in late 2019, with additional locations in the United States and beyond. “It’s really exciting to showcase our first property in one of the great travel markets in the world, London. I believe this Treehouse, with its truly sensational rooftop lounge and bar, will fill a void in the London marketplace which is missing a hotel that revels in the fun of it all and doesn’t take itself too seriously,” said Sternlicht.

Located directly across the street from the BBC Headquarters, Treehouse London will feature 95 guestrooms, including 15 suites, a penthouse restaurant, and a rooftop bar boasting 360-degree skyline views. The restaurant and bar will be operated by The Madera Group, an L.A.-based international hospitality group that owns and operates venues in Southern California and Arizona, including Tocaya Organica and Toca Madera.

Treehouse London will be open to all guests, from business and weekend travelers to locals seeking refuge from the busy streets of London. Treehouse London is scheduled to open in late 2019.