STOCKHOLM, SWEDEN—The results of this year’s Sustainable Brand Index have been announced and Scandic has continued to climb closer to the top in all countries in the Nordic region. In Sweden, it was the number one hotel brand for the ninth year in a row, ranking 18 out of 355 brands. Scandic’s performance is based on consumers’ assessments of how the company is working to achieve the UN’s Sustainable Development Goals as well as its sustainability initiatives in 2018.
“We launched many positive initiatives last year that are now widespread, and our ranking this year indicates that consumers have gotten the message and think it’s positive,” says Vanessa Butani, who is responsible for sustainability at Scandic. “This will definitely give us extra energy to advance even more next year.”
During 2018, Scandic launched a number of sustainability initiatives starting with a Sustainability Hackathon involving all team members to brainstorm ideas on how to make Scandic even more sustainable. Scandic also made the decision to stop using all plastic straws, cocktail sticks and coffee lids and to stop serving cage eggs. Not only that, the company introduced a plant-based burger and became a member of the International Tourism Partnership.
Alongside these initiatives, Scandic has been focusing on the UN’s Sustainable Development Goals since 2015. One example of this is its work to reduce food waste by optimizing the entire meal chain from purchasing to preparation and serving. This has led to partnerships with Too Good To Go and Karma that have resulted in 150,000 portions of leftover food being sold onwards on digital platforms instead of being thrown out.
Ranking in Scandic’s Countries of Operation:
Sweden: 18 of 355 brands
Denmark: 45 of 219 brands
Finland: 45 of 174 brands
Norway: 14 of 233 brands
The Sustainable Brand Index is Europe’s largest independent brand study with a focus on sustainability and it has been carried out annually since 2011. The study aims to highlight sustainability and to increase knowledge about it. In 2019, about 50,000 people were interviewed of which 18,600 were in Sweden, 7,700 in Norway, 7,400 in Denmark and 10,300 in Finland as well as 6,000 in the Netherlands. The target group for the study is individuals from the public in each country between age 16 and 70. The selection is representative of each country’s population demographic. The interviews were conducted between November 2018 and January 2019 and February and March 2019 (divided into quantitative and qualitative studies). Read more at www.sb-insight.com.