Caesars Entertainment expands partnership with Runtriz to maximize F&B revenue, drive efficiency, and optimize guest experience with the convenience of Runtriz Pay
Continuing to distance themselves from the competition, Caesars Entertainment (NASDAQ: CZR) properties in Las Vegas have expanded their partnership with Runtriz™ to launch Runtriz Pay, an innovative new payment service for guests. The use of credit card payment via Runtriz Pay is designed to optimize F&B revenue, efficiency, and guest experience.
Runtriz, the hospitality industry’s leading developer of mobile solutions, powers the hotel experience in the Caesars Rewards App, which offers an array of services both pre-arrival and during the guest’s stay in Las Vegas. With Runtriz Pay, guests can place and pay for orders from restaurants on property or in-room dining, and have them delivered directly to their seat at the race and sports book, keno, bars, and casino floor. Guests stay engaged in gaming, which drives satisfaction, loyalty, and profits.
“Caesars needed a way to get the efficiency and convenience of credit card payments in the app so that the operators didn’t have to take the chance of delivering a drink or food order to a guest that may not be there or want to pay for it,” David Millili, CEO of Runtriz, explains. “However, Caesars’ systems are highly complex with multifaceted layers of advanced security. What we developed was an intuitive solution that enables the property to reduce risk, receive real-time payments, and offer the convenience of credit card ordering anytime, anywhere.”
Runtiz Pay delivers both convenience and operational benefits:
- Available anywhere, on and off property
- Accessible outside of the app via a web browser
- Quick and seamless implementation
- Easier to use than televisions
- Turnkey credit card payment right out of the box
- Drives revenue and service opportunities in areas that have unmet demand
- Reduces risk by capturing payment immediately
- Offers Apple Pay and Google Pay
- Highly flexible and scalable for casino operations
Michael Marino, SVP of Marketing & Chief Experience Officer at Caesars, described how the company deployed Runtriz Pay and the quantifiable results the mobile system has delivered. “New technologies have created a tremendous shift in guest behavior over the past decade and mobile is the direction everything is going when it comes to the hospitality industry. The continued expansions to our app deliver unprecedented convenience and a frictionless service to our guests. With around-the-clock instant access to ordering and payment capabilities, guests spend more. The self-serve orders also incur less labor expense since they don’t require a live order-taker. We know our guests value our commitment to world-class service, so we are constantly striving to make it as easy as possible for them to get what they want, whenever and wherever they want it.”
Runtriz’s award-winning platform offers pioneering functions such as searchable menus, gifting, social sharing, multiple payment options via Runtriz Pay, as well as instant ROI via upselling, loyalty, and data-driven marketing tools. The company delivers a suite of innovative digital and mobile guest experience solutions for more than 1,000 hotels globally and now offers Alexa voice integration to all of its clients. For more information visit www.runtriz.com.
About Caesars Entertainment
Caesars Entertainment is the world’s most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment has grown through development of new resorts, expansions and acquisitions. Caesars Entertainment’s resorts operate primarily under the Caesars®, Harrah’s® and Horseshoe® brand names. Caesars Entertainment’s portfolio also includes the Caesars Entertainment UK family of casinos. Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. Caesars Entertainment is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com/corporate.
Runtriz powers incredible guest experiences seamlessly across hotel mobile and digital channels. It is the trusted guest engagement solution for 3 of the top 10 global hospitality groups and hotels across 120 countries. We make millions of monthly guests happier and staff perform better. As part of our community, hotels experience higher NPS scores, greater RevPAR, better reviews, more loyal guests, and higher performing staff. To learn more, visit runtriz.com