It’s budgeting season, which means your hotel is probably ready to start planning how, when, and where you’ll be investing in 2020. As part of the “20/20 Strategy” series, we’ll offer expert tips to help you budget for key areas that could define how successful you are next year— including your hotel website. This is part 4 of the series....

Hotel Email Marketing Advertisements Despite all the attention given to social media and mobile marketing, email marketing still holds a place at the big kids’ table, as one of the most continually successful online marketing platforms, in terms of both reach and ROI. Here are some numbers to consider: As of 2018, there were 3.8 billion global email users. That...

LONDON — STR‘s preliminary August 2019 data for hotels in Melbourne, Australia, indicates lower overall performance, but higher room rates. Based on daily data from the month, Melbourne reported the following in year-over-year comparisons: Advertisements Supply: +4.8% Demand: +2.3% Occupancy: -2.4% to 81.9% Average daily rate (ADR): +0.5% to AUD180.06 Revenue per available room (RevPAR): -1.9% to AUD147.47 The absolute ADR...